Sunday, May 20, 2007


The Trenton Devils

The New Jersey Devils ownership, who bought the ECHL franchise the Trenton Titans earlier, has re-branded the franchise with the Devils name. They are now officially the Trenton Devils. Adam Kimelman of the Times of Trenton has the story about the re-branding; as well as a quote from Lou Lamoriello that pretty much should end rumors that the franchise will move up to the AHL.

You can view the new name and new logo on the Trenton Titans' website. I like how they have Trenton emblazoned on the front of the jersey with the requisite horns at the beginning and end of "Trenton." The URL of takes you to the same official website, so that's live as well.

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