Tuesday, September 02, 2008
Brodeur Your Thirst
"After the warmup, I go into the dressing room, take my mask and gloves off, and drink three-quarters of a can of Sprite. That's my drink. Gatorade hurts my stomach, and water just doesn't give me enough of a lift. I'll drink three cans of Sprite a night; one before the game, and one during each of the intermissions." (Brodeur & Cox, 2006)
Now, for all I know, maybe efforts were made and they never worked out. Fine. But if we want to see the Devils to get more popular, it couldn't kill the organization to try and promote their most important player at the forefront. Brodeur doing a spot for CCM back in 2000 or this spot for TSN's Sportscentre (seriously, Sportscentre.) didn't cause any problems, why not encourage him to do more? Especially more local ads to endear him to the New Jersey audience? Maybe he may not want to (and if that's the case, that's certainly understandable) to do this sort of promotion, but he deserves more than, what, that one commercial about a Devil of a Sale for a car dealership in Ocean?
I'm not saying Brodeur has to jump into a basketball court in the hot sun or enjoy a refreshing Sprite along side a pool or a boat or a pool on a boat with Grant Hill. That would be cool, though. But I think for the Devils to get their name out there, they need to promote some of the players and a good way to do that is to have them do things like commercials. It gets their name out there - even if it's cheesy, shows off some of their personality - or lack thereof, and it's a win-win for all involved if it's a good ad (or, well, a Youtube highlight). More people recognize the player, more people recognize what's being sold. If not Brodeur, why not Zach Parise, Patrik Elias, or John Madden or some other well-to-do Devil? It's not the end-all, be-all way to get more people aware of the Devils of New Jersey; but it would definitely be a step forward. And it's hard to plant seeds for growth if you don't even try throwing them.
Now, that would be something to study.
That being said, I thought the Brodeur book was poor. All my reasonings are listed on an amazon review I wrote about a year ago.
Does it drive me nuts that the NHL itself never promotes Marty, the greatest goalie to ever play the game? Hell yeah! But I'm just as happy not to see him in national Sprite ads, as hilarious as that would be. OK, maybe I'd like to see just one ad, once. Because the hilarity would be pretty extreme... :D